When Bella Hadid launched her fragrance brand, ‘Ôrəbella, back in April, she hinted there were more surprises to come down the line. And… surprise! The […]
Beautycounter’s New Fragrance Is Like Summer In a Bottle
I’m a summer girl through and through. I feel most myself in a sundress, crave days at the beach, and regain my will to live […]
The 12 Best Affordable Perfumes of 2024, Tested and Reviewed
It’s no secret that perfumes are pricey—some of today’s most popular options cost upwards of $400. But that doesn’t mean there aren’t great alternatives on […]
10 ‘90s Perfumes for the Modern Minimalist
If you ask me, perfume peaked in the ‘90s. So many groundbreaking, industry-shifting scents made their debut during that decade, essentially changing the fragrance game […]
Rihanna Reveals What Success and Falling in Love Smells Like
Fragrance Wardrobe Your perfume isn’t just how you smell—it’s how you feel when you get dressed in the morning, for a night out, for a boardroom meeting. […]
6 Best Perfume Subscription Boxes of 2025, Byrdie Reviewed
Scents have an uncanny ability to trigger memories and emotions in a way that other beauty products do not. So it’s no surprise that many […]
6 New Fall Fragrances that Will Get You Compliments
If PerfumeTok hasn’t taken over your algorithm yet, you’re missing the fount of videos where collectors round up seemingly spell-casting scents. “Perfumes that will get […]
Jones Road’s First Fragrance Captures That Freshly Showered Feeling
To me, the most perfect scent in the world is a bar of Ivory soap: crisp, clean, snowy white. And I’m not alone—Bobbi Brownagrees! When […]
4 Fragrance Trends for Holiday 2023
There’s a tree outside my bedroom window, and one morning this week, I noticed more leaves below it, fallen and crunching, than on the branches […]
The 31 Best Perfumes of 2025, Byrdie Editor-Tested
TL;DR If you’re looking for a musky, sensual fragrance, we highly recommend Perfumehead Room No. This alluring scent blends inviting bergamot, nutmeg, and orris with […]