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In Brazil, fragrance is taken very seriously. The main goal: To be cheirosa (pronounced sheh-ro-zah), or always smelling delicious. This concept, plus Brazil’s paradise-on-Earth vibe, […]

As a beauty editor, one of my most surprising secrets is that for most of my life, I never really gave fragrances much thought. Beyond […]

The best long-lasting perfumes will have you smelling divine from day to night, without having to reapply. To whittle down the best long-lasting perfumes, we […]

Any perfumer will tell you that scent is utterly personal. After all, myriad factors—from skin’s pH to memories and emotions—affect the way you smell scent […]

TL;DR If you’re looking for a musky, sensual fragrance, we highly recommend Perfumehead Room No. This alluring scent blends inviting bergamot, nutmeg, and orris with […]

Move over, cherry! There’s a new berry in Perfume Town. Though the cherry still reigns supreme as the go-to berry note in perfumery, given the […]

I don’t often wear perfume, but when I was introduced to Noyz (pronounced ‘noise’), a fragrance brand created by entrepreneur Shaun Neff, the branding expert […]

Coco Arquette was basically destined to have a fragrance made in her honor. Of course, there’s her name, which brings to mind tropical vacations or […]

Every Saturday, my little family and I head over to the local patisserie to pick out a breakfast pastry. My son always chooses a classic […]