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Frangrance

Beautycounter’s New Fragrance Is Like Summer In a Bottle

I’m a summer girl through and through. I feel most myself in a sundress, crave days at the beach, and regain my will to live […]

Frangrance

Blake Lively’s New Hair Line Scent Was Inspired by This $32 Amazon Candle

Blake Lively has been a fashion and beauty icon since her Gossip Girl days, so it’s fitting that she has finally stepped into the role […]

Frangrance

10 ‘90s Perfumes for the Modern Minimalist

If you ask me, perfume peaked in the ‘90s. So many groundbreaking, industry-shifting scents made their debut during that decade, essentially changing the fragrance game […]

Frangrance

Summer 2023’s Biggest Fragrance Trends Include Rain Scents and Dessert Gormounds

While summer gets the obvious association with sunshine and warmth, this season’s fragrance trends have honored many other qualities of the season we tend to […]

Frangrance

What Is Slow Fragrance? Experts Explain The Trending Practice

Who wants anything made in a hurry? Just think about it—when people take their time to craft something, the approach tends to be more thoughtful […]

Frangrance

Snif’s Swede Tooth Makes Me Smell Like Swedish Candy

The amount of comfort I get from candy should quite frankly be psychoanalyzed. I pay attention to sugar-focused news and always know when a new […]

Frangrance

Dua Lipa Says She Wears This Scent for “Big Nights Out,” Including the Met Gala

Series Intro Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, and […]

Frangrance

The 16 Best Victoria’s Secret Perfumes

Most will associate Victoria’s Secret with underwear or cute pajamas, but the brand also has a huge fragrance presence. Fun fact: Victoria’s Secret Bombshell Eau […]

Frangrance

10 Scents To Make You Smell More Seductive

Any perfumer will tell you that scent is utterly personal. After all, myriad factors—from skin’s pH to memories and emotions—affect the way you smell scent […]

Frangrance

I Love Snif Fragrances—Its Newest Launch ‘Me’ Is a Game Changer

As someone who tests beauty products for a living, I find it incredibly rare for a product to become a mainstay in my everyday routine—especially […]

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