I’m a summer girl through and through. I feel most myself in a sundress, crave days at the beach, and regain my will to live […]
Blake Lively’s New Hair Line Scent Was Inspired by This $32 Amazon Candle
Blake Lively has been a fashion and beauty icon since her Gossip Girl days, so it’s fitting that she has finally stepped into the role […]
10 ‘90s Perfumes for the Modern Minimalist
If you ask me, perfume peaked in the ‘90s. So many groundbreaking, industry-shifting scents made their debut during that decade, essentially changing the fragrance game […]
Summer 2023’s Biggest Fragrance Trends Include Rain Scents and Dessert Gormounds
While summer gets the obvious association with sunshine and warmth, this season’s fragrance trends have honored many other qualities of the season we tend to […]
What Is Slow Fragrance? Experts Explain The Trending Practice
Who wants anything made in a hurry? Just think about it—when people take their time to craft something, the approach tends to be more thoughtful […]
Snif’s Swede Tooth Makes Me Smell Like Swedish Candy
The amount of comfort I get from candy should quite frankly be psychoanalyzed. I pay attention to sugar-focused news and always know when a new […]
Dua Lipa Says She Wears This Scent for “Big Nights Out,” Including the Met Gala
Series Intro Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, and […]
The 16 Best Victoria’s Secret Perfumes
Most will associate Victoria’s Secret with underwear or cute pajamas, but the brand also has a huge fragrance presence. Fun fact: Victoria’s Secret Bombshell Eau […]
10 Scents To Make You Smell More Seductive
Any perfumer will tell you that scent is utterly personal. After all, myriad factors—from skin’s pH to memories and emotions—affect the way you smell scent […]
I Love Snif Fragrances—Its Newest Launch ‘Me’ Is a Game Changer
As someone who tests beauty products for a living, I find it incredibly rare for a product to become a mainstay in my everyday routine—especially […]