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TL;DR Gucci Bloom Eau De Toilette is a classic spring fragrance. It’s light and floral with fresh and clean notes, and it’s not powdery. If […]

Key Takeaways Salty, sea-inspired notes are shaping up to be one of summer 2025’s biggest perfume trends. The note is refreshing, crisp, and perfectly encapsulates […]

Fragrance Wardrobe Your perfume isn’t just how you smell—it’s how you feel when you get dressed in the morning, for a night out, for a boardroom meeting. […]

Move over, cherry! There’s a new berry in Perfume Town. Though the cherry still reigns supreme as the go-to berry note in perfumery, given the […]

No matter where you are in the world—from Hawaii to Italy to Thailand—a White Lotus is a White Lotus. You’ll be able to tell your […]

Ever since designer Rebecca Hessel Cohen created LoveShackFancy ten years ago, fashion lovers have fallen head over heels for the brand’s vintage-inspired, unapologetically feminine designs […]

Taylor Swift might be very open to sharing her emotions and experiences through her songwriting, but one thing she won’t do? Reveal her signature scent. […]

Wearing a fragrance is a form of self-expression, and finding your signature scent can boost your confidence in a way that’s noticeable to yourself and […]

The Nordstrom Anniversary Sale is in full swing and, like me, you likely snatched up the basics — a blazer and sweater for fall, a […]

As someone who tests beauty products for a living, I find it incredibly rare for a product to become a mainstay in my everyday routine—especially […]