I don’t often wear perfume, but when I was introduced to Noyz (pronounced ‘noise’), a fragrance brand created by entrepreneur Shaun Neff, the branding expert behind Sun Bum and Béis, I thought, Oh, this is interesting. Noyz is new, young, and splashy. For example, it has a perfume called ‘Sh**ty Day,’ an uplifting, cozy scent that gives a cheeky middle finger to the fragrance industry’s history of flowery, out-of-touch marketing.
Where the traditional fragrance industry walks right, Noyz pulls left. Instead of projecting perfection, it speaks directly to the girl in college going through her first heartbreak or the guy running late to his summer internship who can’t find his car keys. “We think more people can relate to a shitty day than riding on a horse looking like a supermodel,” explains Neff.
Neff’s theory was right. Noyz’s first six perfumes, created by lead perfumer Jérôme Epinette, the nose behind Byredo, have garnered a loyal fan base on TikTok.
Now, just ahead of summer—a season of parties, adventures, and wet hot nights that may or may not end in tears (who knows!)—Noyz is expanding into a new fragrance category: hair and body mists, and you’re likely to see these white aluminum bullets everywhere.
Ahead, everything you need to know about the Noyz Hair & Body Mists, which launch on June 12, plus my honest review.
Noyz
The Inspiration
Neff’s vision for the launch: Take the traditional body mist and spin it 180 degrees. Instead of a clear plastic spray bottle, these mists are housed in vintage-white aluminum. “My goal from a visual standpoint was to look different, look expensive, and make it feel like something you want to pull out of your purse or throw in your beach bag,” explains Neff.
He drew on his experience working at Sun Bum to nail the visual. “When you’re poolside at the hotel and you pull out that Sun Bum woodgrain packaging and someone next to you has a Coppertone or Banana Boat—it’s just a different vibe,” he explains. “The thinking here was very similar. Whereas some of those other mists you might be hiding in your purse, this is something that could be out next to your drink by the pool, and it’s a vibe.”
The white aluminum bottles and caps are fully recyclable, which is also a fringe benefit. “There are amazing sustainability factors,” Neff says, “but my thesis was let’s make this look dope, feel dope. Not only is there an amazing scent in here, but the experience is great.”
The Scents
The Hair & Body Mists are launching with three scents, all of which are original to the brand’s lineup. The scents lean more towards traditional perfume than body mist. “Most of the competition in hair and body, they use one note—it’s boom, cherry, or whatever it is,” explains Neff. “Each one of our mists has three notes: top, middle, and base notes.”
First up is Juicy Chaos, which has notes of blood orange, mandarin, and vetiver. This one can be best described as a twist on citus. It leads with a punch of orange, a calm and serene scent, but combines that with vetiver, an unexpectedly earthy and masculine base note. “It’s hard to explain, but when you spray it, Juicy Chaos makes sense,” explains Neff.
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Then, there’s Listen, Honey, which has notes of caramel, honey, and ginger. In my opinion, and in Neff’s, this is the most interesting scent of the bunch. Where most sweet scents lean toward vanilla, this honey smell is something entirely different. It’s sugary but in an unexpected way.
Noyz
Salty rounds out the trio, and it has notes of sea salt, coconut, and pineapple—Neff wanted it to smell like summer in a bottle. “As cliché as that sounds,” says Neff. “It’s summertime, and in the summer you picture a beach, salty, just been out, hanging out with friends. I’m a surfer. When I’m salty, it generally means I just caught some great surf and I have a big smile on my face. That’s the vibe.”
Noyz
The Review
As a non-perfume wearer, my review may be null and void to you. However, the Noyz Listen, Honey hair mist has quickly become one of my favorite smells. The white aluminum bottle sits on my entryway table, and I spray it in my hair before heading out the door and into the sticky streets of NYC to catch the F train. It’s unlike any body mist or fragrance I’ve ever tried. It’s sweet but not vanilla-y. There’s a casually sexy drip to honey, and smelling this makes me wonder why more brands aren’t making honey perfumes. My prediction? The Noyz hive will spark a trend this summer.