The One Thing

Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, and can’t-live-withouts. So go ahead—take a brief, intimate peek into the lives of your favorites through the things (and people, and moments) they hold dear.

Each time I interview Storm Reid, she’s accumulated a new batch of accomplishments for us to discuss. Last year, we excitedly chatted about her taking home a Primetime Emmy Award for her work on The Last of Us and wrapping up her junior year at the University of Southern California. This year, when we hopped on Zoom at the end of May, I couldn’t wait to talk to the actress about the latest happenings in her life: graduating from college and becoming a fragrance ambassador for Coach.

As a self-proclaimed fragrance girl, the latter achievement is a post-graduation career move that Reid is relishing. “Coach has been a part of my life forever,” she tells me. “I remember having Coach shoes and little bags growing up. So when this opportunity came about, it was an easy ‘yes.’ I love fragrance—one of my favorite compliments is ‘You smell good’—so this partnership aligned with me perfectly.” 

Reid’s first order of business in her new role? Fronting the campaign for Coach’s latest women’s fragrance, Coach Gold—a bold scent featuring warm vanilla, almond blossom accord, and fruity notes. Ahead, Reid takes us through her first impressions of Coach Gold, her fragrance wardrobe through the years, and what she’s currently working on in Hollywood. 

The One Fragrance Memory She Has From Childhood

“I don’t know if they still make it, but the Juicy Couture fragrance in the pink bottle with gold detailing was one of my first perfumes. I’m not even sure if it was bought for me or if I took it from one of my sisters. I also loved going to Bath & Body Works for their body sprays. I’ve always been a scent girl and have just always wanted to smell good.”

The One Thing That’s Changed About Her Fragrance Wardrobe

“Fragrance reflects how I’m feeling or how I want to take up space that day. I used to lean toward scents that were very strong and youthful. Nowadays, I prefer a clean scent and like vanilla notes. That’s why I love Coach Gold. It’s everything I want in a perfume: not overpowering, but long-lasting and comforting.”

Marc Regas


The One Thing She Loves About Coach Gold

“When Coach introduced me to the fragrance, I was obsessed. The bottle is beautiful, and it has these warm vanilla notes—it’s summery and sexy.”

The One Outfit She’d Wear With Coach Gold

“I wore a beautiful gold dress and jacket in the campaign imagery. But if I had to style another look, I’d go with chunky gold jewelry, a crisp white tee, a black skirt with a black and gold belt, and some fire gold heels. And of course, a gold Coach purse.”

The One Product That’s Always In Her Purse

“Aquaphor is a must. I’m a lip gloss girl, and sometimes I’m carrying around like seven lip glosses at once, but sometimes you need a break and just want to moisturize your lips. I also keep hand lotion in my bag—dry hands in the summer are not the vibe.”

The One Thing She’s Thinking About After Graduation

“I’ve gone through so many feelings—pride and excitement, of course, but I’m also a little terrified. I’ve felt like an adult for the last couple of years, but now I’m officially in the real world. But I’m taking it one day at a time. After graduation, I went to Vegas with friends and took a trip to Cabo with my mom. I’m soaking in all the good moments.”

Cass Bird


The One Thing She’s Looking Forward to This Summer

“I’ll be in New York in June to launch Coach Gold. It makes so much sense to do the launch there—the fragrance embodies what summer in New York feels like. After that, I’m going on my grad trip to Greece and a few other places in Europe for about two weeks. When I come back, it’s time to get back to work.”

The One Project She’s Working On

“My mom and I are building out projects through our production company, A Seed & Wings. Some things are moving toward production, which is exciting. I also just found out about another amazing project I’ll be working on soon. I can’t say much yet, but I’m excited to get back on set. That’s where I feel most inspired and re-ignited.”

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